Digital
My digital journey began with a technical understanding of the web. In the early curious days, I built things simply because I could, without always questioning why. Over time, that curiosity shifted towards how people actually used what was built, and how behaviour changed as a result.
Working with small local businesses to create portfolio websites introduced me to analytics and data-led reasoning. Decisions were no longer just about what looked right, but about what worked. This thinking naturally evolved into a more marketing-focused career, moving from hands-on activation into strategic roles within national organisations.
The main focus of my digital career currently sits with Stockley and Turner marketing agency, as Digital Director.
Whatever your stage, whether you are early in your career, refining your thinking, or exploring out of interest, you will find insight here that helps explain how our digital world has evolved, and why things work the way they do today.