All the John Lewis Christmas Adverts, from 2007 to 2025

John Lewis: A New Chapter in Festive Storytelling

15 years of tales, of emotions, of festive magic. John Lewis returns this Christmas, and anticipation fills the winter air.

In the soft glow of twinkling fairy lights, a delicate snowflake lands on the ground, its intricate design capturing the essence of winter’s embrace. Whispers of past festive tales echo through the air as a nostalgic melody plays.

For the last 14 years, John Lewis painted stories that have tugged at our heartstrings, reminding us of the true spirit of Christmas. Each tale, more enchanting than the last, becoming a cherished part of our festive tradition. This year, as the leaves turn amber and the nights grow longer, a new chapter awaits. A chapter born from the same legacy but crafted with a fresh touch, a new vision.

Are you ready for the magic of their 15th tale? As anticipation builds, journey back in time. Relive the beauty, the emotion, the memories of the past 14 masterpieces. Let the magic of yesteryears hold you close until the newest story unfolds.

John Lewis and Partners, we wait, with smiles and anticipation for your next story.

Like a stocking full of goodies, dive into the heart-warming world of John Lewis Christmas adverts. Explore the last 14 tales and await the unveiling of 2023’s wonder.

Who Sings The John Lewis Christmas Advert 2023?

In 2023 the John Lewis Christmas ad, titled The Beginner, was sung by Scott Bradlee with a cover of All The Small Things, by Blink 182. Although the 2020 commissioned track ‘A Little Love’ by Celeste was a success, John Lewis and Partners last year reverted back to covers with the title track ‘Together in Electric Dreams’. Full list below.

When was the first John Lewis Christmas advert released?

John Lewis have celebrated trade for more than 150 Christmas’, but when we think about their Christmas adverts we most often think about the recent series of stories they have brought to TV screens over the last 15 years.

The first of these was released in December 2007. Titled Shadow, we see a series of items arranged on a studio floor. As the advert progresses we see a shadow of these items appear on the wall behind, evolving to show a women and a dog – in what might be a brief rest during a walk. All items shown available as gifts from John Lewis.

How Many Artists Have Featured On John Lewis Christmas TV Adverts?

The heralds of the festive season, John Lewis’s iconic Christmas campaigns, are relatively young in tradition, yet for many, they’ve become as integral to the holiday as stockings by the fire. Each year’s advert arrives with a melody that ensnares our hearts as much as it sparks our imagination.

Graced with the talents of world-renowned artists including the likes of Elton John, The Beatles, Gabrielle Aplin, and Oasis, these soundtracks have become as legendary as the stories they accompany. In a special twist of camaraderie, 2008 saw John Lewis employees lend their voices to cover ‘From Me To You’, adding a personal touch to the legacy.

Over 16 consecutive years, 15 unique tracks have been woven into the fabric of Christmas, with the haunting refrains of ‘Your Song’ echoing twice. And amongst the chorus of voices, The Beatles have resonated three times, a testament to their timeless allure.

All The John Lewis Christmas Adverts From 2007 to 2023

Here is a full list of tracks that have accompanied John Lewis Christmas adverts. You can listen to them all on Spotify – listen now

Watch The John Lewis Christmas Advert 2022, The Beginner

Always highly anticipated, in 2022 the John Lewis Christmas advert had come later than other retailers. This included the Asda launch which had used the popular Christmas film Elf, setting the bar high, at least in terms of surprise!

The last few years had witnessed a Christmas build-up marred by economic and environmental challenges. The uncertainty stemming from Covid regarding shopping, planning, or spending time with loved ones at Christmas was barely two years in the past. In 2022, similar challenges had presented themselves; the UK was in a recession of uncertain duration, household costs had risen leading to a cost of living crisis, and the impact of climate change was further complicating matters with supply issues and political instability.

In moments when a strong, possibly exceptional, sales period was needed, it was tempting to pivot towards high volume, low-cost items. Draw people inside, guide them online, deliver stellar service, and hope everything else falls into place. But history had shown that during recessions, consumers clung to their emotions and values. They became more nostalgic, sought comfort, and exhibited a heightened desire to assist others.

At a time when business and political leaders had been acting with caution, moments of genuine responsibility shone through in their communications. In 2022, with the John Lewis Christmas Advert, they prioritised broader societal responsibility, taking the helm and demonstrating their capability to assist. They were no newcomers to this approach. Back in 2020, they had aligned the release of their Christmas advert ‘Give a Little Love’ with National Kindness Day.

Aligning with their ‘Building Happier Futures’ initiative they supported two charities in 2022, Action For Children, and Who Cares? Scotland.

Watch The John Lewis Christmas Advert 2021, Unexpected Guest

Steeped in eager anticipation, the John Lewis Christmas advert heralds the onset of the festive shopping season, a signal as familiar to Britons as the first winter frost. In 2021, the campaign broke tradition and commenced earlier than its customary timing, sparking a crescendo of public curiosity. Across the breadth of the UK, enigmatic installations materialized in urban centres, crafting a spectacle reminiscent of a scene plucked from the pages of ‘The War of the Worlds’ or the cinematic frames of ‘Batteries Not Included’. These cryptic structures, suggestive of extra-terrestrial craft, bore a simple yet stirring message: ‘Christmas is landing 04/11/21 #UnexpectedGuest’, setting the stage for a holiday narrative as intriguing as it was unanticipated.

The official release landed at 8am on Thursday 4th November 2021, and premiered on ITV. This is the earliest John Lewis have launched their Christmas campaign, and continues the early start to Christmas shopping seen across many UK retailers including Boots and M&S.

The 2021 chapter of the John Lewis Christmas narrative, christened ‘Unexpected Guest’, featured the vocal talents of Lola Young. Despite the previous year’s original number ‘A Little Love’ by Celeste resonating as a hit, the partnership opted for a return to their roots with a cover for this instalment. Lola Young’s rendition of ‘Together in Electric Dreams’, the synth-pop classic first brought to life by Phil Oakey—best known as the lead vocalist of The Human League—in 1984, was chosen to underscore the advert’s heart-warming tale.

Watch The John Lewis Christmas Advert 2020, Give A Little Love

The John Lewis Christmas advert 2020, Give a Little Love, was sung by Celeste. Usually putting a spin on an existing track, this was the first time since 2007 that John Lewis had commissioned an artist to write a new song for their annual tradition. Following the campaign title, the track is called A Little Love.

Launched on national kindness day, and confirming the retail build up to Christmas, the John Lewis advert is always anticipated, but 2020 was a little different. Late night shopping, celebrations, and time with the family were on pause.

The pandemic was having a temporary impact on tradition, social distancing was in place, shops closed, and there was a significant move online to order gifts, and the build up included uncertainty around a Christmas lockdown. For many it had been a tough year, and this story reflected that, but it doesn’t dwell, this is a story of hope, a journey of kindness, reminding us to look out for others, to help when we can, teaching us what happens… when we Give a Little Love.

By Martin Turner
Published 19th October 2020, Edited 4th November 2025