The 2023 John Lewis Christmas Advert, Snapper The Perfect Tree

#TraditionsGrow

London, UK – John Lewis & Partners have once again heralded the start of the festive season with the release of their much-anticipated Christmas advert, which aired on Thursday, 9th November 2023. This year’s heart-warming campaign, titled ‘Snapper: The Perfect Tree’, invites viewers to embrace the strapline #TraditionsGrow, signifying the evolution and creation of new holiday customs.

The narrative features a touching story of a young boy and his grandmother shopping for Christmas. In an endearing twist, the boy chooses not a traditional Christmas tree but a seed, promising to be ‘The Perfect Christmas Tree’, from a quaint market stall. The seed, housed in a festive box, is taken home and nurtured by the family, symbolizing hope and the growth of new traditions.

Andrea Bocelli provides the sonic backdrop with the poignant ‘Festa’, a choice that might raise eyebrows but also sparks conversations, reflecting perhaps on the bittersweet moments that the holidays can sometimes bring.

As the story unfolds, the seed sprouts into a Venus flytrap, a surprise deviation from the family’s expectations. The plant, with its multiple heads and animated antics, becomes an unconventional character in the household’s Christmas preparations, even humorously threatening the family dog and outgrowing its space in the home.

In a moment of poignant reflection, the boy’s bond with the plant is tested when the family opts to replace it with a traditional fake Christmas tree. On Christmas day, in a beautifully shot sequence amid a frosty morning, the boy shows his continued affection for the flytrap by giving it a gift. The family joins in, bringing the plant back into their celebration, symbolizing that all traditions, new and old, have a place in the heart of the family.

The advert concludes with an uplifting moment as the plant joyfully ‘sings’ and distributes presents back to the family, capturing the spirit of giving. The final message, ‘Let your traditions grow’, encourages viewers to nurture their own family traditions, be they conventional or as unique as a singing Venus flytrap.

John Lewis & Partners once again captures the imagination and underscores the essence of the holiday season—innovation, love, and the joy of embracing one’s unique traditions.

For more information on this years John Lewis Christmas campaign visit John Lewis

By Martin Turner
Published 8th November 2023, Edited 18th November 2023